Top Taste identified a differentiated, single serve, individually wrapped, product format that would be difficult to replicate by private label and competitors. The creative team were excited and inspired by a truly differentiated product concept.

The result? A fun, playful, evocative brand with a refreshing identity, loaded with personality. We extended the idea of the characters to every face of the packaging through a fun and cheeky visual style, influencing the brand beyond packaging and creating a new dimension to bring the characters Kevin, Bruce and Cath to life.

Designed at Landor, with Ben Chandler